Quick Summary
Scale AOV without raising ad costs. We ranked 7 Shopify upsell apps by real impact. Compare Pumper (pre‑purchase bundles), Selleasy (full funnel), ReConvert (post‑purchase king), Essential, Honeycomb, BOGOS & Frequently Bought Together. Match the app to your funnel stage. Start free, test, and grow.
Most Shopify stores are leaving money on the table with every order
If you're running a Shopify store and relying on ads alone to grow revenue, you're leaving money on every order. Post-purchase upsell offers convert at 14.6% on average, nearly eight times the typical 1.8% sitewide rate, because the customer has already committed to buying.
Shopify's native discount tools are relatively simple and work well for straightforward promotions. They don't surface offers on your product page, don't auto-add free gifts to cart, and stacking multiple conditions requires separate setups that quickly spiral. A dedicated upsell app solves this.
In this Profit Pumper article, we reviewed 7 of the most widely used Shopify upsell apps based on feature depth, pricing model, real merchant reviews, and measurable AOV impact.
But first…
Why Listen to Us?
We are a Shopify bundle app trusted by 20,000+ brands with a 4.9-star rating across 2,700+ reviews. We've seen firsthand what moves AOV and what doesn't across stores in fashion, health, beauty, electronics, and beyond.
This guide draws from the Shopify App Store, third-party review platforms, and real merchant outcomes from our own network.
What Is a Shopify Upsell App?
A Shopify upsell app encourages customers to spend more, whether by buying a larger quantity, upgrading, or adding a complementary product. Most modern apps blend upselling, cross-selling, and bundling in some combination.
Where the offer appears matters just as much as the offer itself. The three main placement stages are:
- Product page: Highest intent, before the Add to Cart click
- Cart or checkout: Post-commitment, where resistance is lower
- Post-purchase: The thank-you page, where the original sale is already secured
Different apps tend to specialize in different stages of this customer journey.
Why Using a Shopify Upsell App Matters
- AOV is your fastest growth lever: Traffic and conversion take time to improve. A Shopify upsell app increases how much each customer spends without raising ad costs.
- Native Shopify discounts fall short: They handle simple promos but not true upsells. You can’t easily run bundles, quantity breaks, or auto-add free gifts at key buying moments.
- Every stage of the funnel becomes a revenue opportunity: Without upsells, you monetize the purchase once. With the right app, you create multiple revenue moments across the product page, cart, and post-purchase.
- Upsells reduce reliance on paid traffic: When AOV increases, you can afford higher acquisition costs or maintain margins with the same ad spend. This gives you more room to scale profitably.
- Manual upsells don’t scale: Trying to manage bundles, add-ons, or discounts manually across products quickly becomes unmanageable. An upsell app automates this, so offers run consistently without extra work.
Best Shopify Upsell Apps to Increase Average Order Value
- Pumper Bundles (Profit Pumper)
- Selleasy - Upsell and Cross Sell
- ReConvert (Upsell.com)
- Essential Upsell and Cross Sell
- Honeycomb Upsell Funnels
- BOGOS
- Frequently Bought Together
1. Pumper Bundles (Profit Pumper)
Pumper is a Shopify app focused on increasing average order value by embedding bundle and quantity-based offers directly into the product page, rather than relying on disruptive pop-ups or separate upsell screens. It integrates into the buying flow so customers see offers while they are still deciding, keeping the experience seamless and consistent with the store’s design.
The goal is to help merchants encourage larger orders through in-page incentives that align with natural shopping behavior.
Key Features
- Five offer types: Managed from a single dashboard so merchants can configure all promotion types (volume discounts, BOGO, product bundles, free gift, mix & match) in one place without switching tools.
- Native product page widget: Renders directly above the Add to Cart button with no popups or CSS overrides, keeping offers embedded in the shopping flow.
- Revenue analytics by offer type: Tracks performance across each promotion type to show which mechanics contribute most to AOV.
- Page builder and theme compatibility: Works with PageFly, GemPages, Shogun, and 99%+ of Shopify themes without additional setup.
- Multi-language support (11 languages): Supports localized storefronts, including French, German, Japanese, Korean, and Portuguese.
- “Built for Shopify” certification: Meets Shopify’s standards for performance, stability, and seamless theme integration.
Pricing
Pumper Bundles pricing scales with store revenue and usage needs.
- Free (up to $300 revenue): Unlimited bundles and quantity breaks, chat support, and integrations.
- Starter ($9.99/month or $94.68/year): Up to $1,000 extra revenue, includes core features, 24/7 chat support, and a 14-day trial.
- Growth ($29.99/month or $269.88/year): Up to $5,000 extra revenue, same core features with full support and trial.
- Unlimited ($49.99/month or $449.88/year): No revenue cap, includes all features, 24/7 support, and a 14-day trial.
Pros
- Most merchants are live in under 2 minutes with no developer involvement
- Support responds within minutes, Mon through Sat
- Strong control over design and presentation
- Built-in tracking for revenue impact
Cons
- Primarily pre-purchase focused, stores that also need post-purchase thank-you page funnels should pair Pumper with a dedicated post-purchase tool
2. Selleasy – Upsell and Cross Sell
Selleasy is a deployed Shopify upsell app on the market, active on over 42,000 stores. It covers product page, cart, post-purchase, and thank-you page placements from one app with no revenue commission. The free plan includes all features for stores under 50 orders per month.
Think of Selleasy as the Amazon "Frequently Bought Together" experience ported to Shopify. Offers can be manual or algorithm-generated, and multi-language and multi-currency support is included at every tier.
Key Features
- Multi-page upsell coverage: Supports upsell placement across product pages, cart drawer, post-purchase, and thank-you pages to capture customers at different stages of the buying journey.
- Frequently bought together bundles: Displays bundled product recommendations as embedded widgets instead of disruptive popups, keeping the experience native to the store.
- Manual and AI-powered recommendations: Allows merchants to create custom product suggestions or use automated recommendations based on shopping behavior.
- Setup support (Zoom, chat, and email): Provides onboarding assistance across all plans to help merchants configure and launch upsells smoothly.
Pricing
Freemium (Free–$29/month) offers tiered order-based pricing and upsell tools; Pro ($49/month) adds AI recommendations, automation, and unlimited orders; Enterprise ($99/month+) includes advanced AI, custom credits, and dedicated support.
Pros
- Flat order-count pricing with no revenue share
- Full feature access on the free plan, not crippled to force an upgrade
- Zoom support calls are included at no extra cost, which is uncommon at this price point
Cons
- Design customization is more limited than premium tools
- No built-in A/B testing or advanced funnel sequencing
- Order-count pricing can escalate quickly for high-volume stores where commission-based alternatives may actually cost less
3. ReConvert (Upsell.com)
ReConvert owns the post-purchase category. Its drag-and-drop thank-you page builder is the best available on Shopify, letting you add one-click upsell offers, countdown timers, birthday collectors, surveys, reorder buttons, and video blocks to what is otherwise a locked receipt page.
The one-click accept mechanic is what drives the conversion numbers. After checkout, a customer sees a targeted offer (say, a discounted shaker bottle after buying protein powder) and accepts with one button.
Key Features
- Drag-and-drop thank-you page builder: Lets merchants customise post-purchase and thank-you pages with a visual builder for easier layout and offer placement.
- One-click post-purchase upsells: Enables customers to accept additional offers after checkout without re-entering payment details.
- Retention and engagement widgets: Includes tools such as birthday collectors, surveys, countdown timers, and reorder widgets to support repeat purchases and customer insights.
- Checkout upsell blocks (Shopify Plus only): Supports upsell placements directly within the checkout flow for Shopify Plus stores.
Pricing
Starts at $4.99/month, scaling based on order volume and upsell revenue, with higher tiers (e.g., $9.99 and $19.99/month) and a small percentage fee on upsell revenue; free plan available for development stores.
Pros
- Deepest post-purchase page customization of any app in this category
- 4.8 stars across 2,800+ reviews
- Strong analytics showing exact funnel performance and AOV impact per offer
Cons
- The commission compounds fast at high upsell volumes
- Some billing complaints where non-app-related orders (including POS sales) were counted toward the order tier
4. Essential Upsell and Cross Sell
Essential holds a 5.0 star rating and is the easiest entry point on this list. From install to first live upsell takes under 30 minutes across product page, cart, and post-purchase placements. Its revenue-cap pricing is more transparent than order-count tiers for small stores.
The ceiling is real, once you need multi-step automation or a large catalog, you will outgrow it.
Key Features
- Multiple offer types: Supports cross-sells, frequently bought together bundles, and product add-on offers to increase basket size across different shopping scenarios.
- Multi-stage placement coverage: Enables offer placement across product pages, the cart, and post-purchase flows to capture upsell opportunities at key decision points.
- In-app analytics: Provides performance insights within the app to track offer effectiveness and revenue contribution.
- Revenue-cap pricing model: Pricing scales based on the additional revenue generated, with automatic tier upgrades when revenue thresholds are exceeded.
They offer a Free plan, with paid tiers starting at Starter ($9.99/month), Essential ($19.99/month), and Professional ($39.99/month). All paid plans come with a 14-day free trial.
Pros
- Perfect 5.0 star rating across over 2,000 reviews in the Shopify App store
- All core features are available on free and starter plans
- Fastest time-to-live in the category
Cons
- Revenue cap limits usefulness as a store scales
- No A/B testing, behavioral targeting, or advanced funnel logic
- Cart upsells are locked behind the $19.99/month plan
5. Honeycomb Upsell Funnels
Honeycomb Upsell Funnels is a Shopify app built to help stores increase average order value by guiding customers through upsell and cross-sell offers at multiple stages of the buying journey.
Rather than focusing on a single touchpoint, it is designed around funnel-based offer flows that feel connected from product selection through post-purchase, helping stores present relevant add-ons and complementary products without disrupting the shopping experience.
Key Features
- Multi-stage placement coverage: Supports upsell and cross-sell placement across product pages, cart, and post-purchase flows to capture customers at key decision points.
- A/B split testing: Enables testing of different offers and layouts to identify what drives the highest conversions.
- Subscription upsell support: Allows merchants to promote and upgrade subscription-based products within upsell flows.
- Mobile-optimized templates: Ensures all offers are designed to display effectively on mobile devices without layout issues.
Pricing
Honeycomb Upsell Funnels has a Free plan with core upsell features and up to 100 funnel views. The Silver plan ($54.99/month) increases this to 2,000 views and removes branding, while the Gold plan ($109.99/month) includes all features with up to 5,000 funnel views.
Pros
- Multi-stage coverage without stacking multiple apps
- A/B testing lets stores optimize offer performance with data rather than guesswork
- AI autopilot reduces the ongoing management burden for smaller teams
Cons
- Pricing jumps from free directly to $54.99/month with no mid-range option
- Popup-based offers caused measurable checkout conversion drops for some merchants, as documented in verified reviews
- Support response consistency has been flagged in multiple low-star reviews
6. BOGOS
BOGOS (formerly Free Gifts by Secomapp) is the most flexible app here for promotional mechanics. Gift trigger rules let you configure offers by cart value, specific products, customer tags, or geography, a level of granularity most competitors can't match.
If you run frequent seasonal campaigns or gift-with-purchase programs, BOGOS handles the complexity.
Key Features
- Advanced Trigger Rules: Target offers using cart value, product conditions, customer tags, collections, and geographic location.
- Post-Purchase Upsells: Present additional offers after checkout to increase revenue per order.
- Multi-Offer Campaign Management: Run and manage multiple promotions simultaneously from a single dashboard.
- Customizable Widgets: Fully control the design and placement of promotion widgets to match store branding.
Pricing
BOGOS has a free plan that includes 30 free orders lifetime. Paid plans currently start at $29.99 per month for Basic Shopify stores, with higher tiers at $49.99 per month for Grow/Shopify/Professional stores and $109.99 per month for Shopify Plus. A 7-day free trial for paid plans is available.
Pros
- The most flexible gift and BOGO rule engine in this category
- Well suited for stores running multiple simultaneous promotional campaigns
- Backed by a reliable developer team with a strong track record
Cons
- No meaningful free plan for stores past 30 orders per month
- Higher starting price than most competitors in the category
- Checkout upsells require Shopify Plus
7. Frequently Bought Together CBB
Frequently Bought Together is a Shopify app that enables merchants to display AI-powered product bundle recommendations on product pages. It suggests complementary items that customers often purchase together and allows store owners to manually configure bundles with discount options.
Shoppers can add entire product sets to their cart in one click, helping increase average order value and improve product discovery.
Key Features
- AI-Powered Bundles: Generates product recommendations to create relevant “frequently bought together” bundles.
- Manual Bundle Configuration: Lets merchants manually build product bundles and apply custom discount rules.
- One-Click Add-to-Cart: Enables customers to add entire recommended product sets in a single click.
- Product Page Placement: Displays recommendations directly on the product page to influence purchase decisions early.
Pricing
This tool offers $19.99/month (or $199.90/year, save 17%) with a flat monthly rate and no hidden fees. Includes unlimited products, orders, and traffic, plus fast and knowledgeable support. Comes with a 30-day free trial.
Pros
- Simple, focused, and easy to deploy with minimal configuration
- Flat pricing regardless of order volume or revenue generated
- AI recommendations improve over time as your store builds more sales history
Cons
- Product page only, with no other placement stages available
- No discount mechanics beyond basic paired offers
- Less effective for stores with small or low-variation product catalogs
Choose Based on Where You Want to Increase AOV
The best app depends on where you want to capture the customer journey, but if your goal is strong product-page conversions with volume discounts, BOGO, and free gifts, Pumper Bundles is the top pick.
Start free, launch in minutes, and scale confidently with no commission. Try it on your top products and track AOV uplift within two weeks.